Breakthrough Business Development
Media Release
September 2007
For Immediate Delivery
Plan your success with 90 days and four steps to attract clients and increase your business income
Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level By Duncan MacPherson and David Miller
We’ve all heard the maxim: 80 percent of business comes from 20 percent of your clients. But why do so many professionals still waste time chasing that unprofitable 80 percent?
In Breakthrough Business Development, entrepreneurs and authors Duncan MacPherson and David Miller show you how to take your most profitable clients to the next level, while looking for new potential in your prospects. They teach you how, in 90 days, you can whip your business into shape by applying their four-step STAR system:
- Strategic Analysis: Take a look at where your business is now, and where you want it to be in 12 months.
- Targets and Goals: After you’ve analyzed where you want to be in 12 months, start setting the goals that will get you there.
- Activities: Identify the activities that you should be engaged in on an ongoing basis to meet your goals.
- Reality Check: Will keep you accountable as you work towards your goals.
MacPherson and Miller walk you through the what, why and how of running and building an efficient business and help to keep you on track with the forms and templates included in the book. Plan your success and develop the business plan that will take your business to the next level.
About the Authors
Duncan MacPherson and David Miller are cofounders of Pareto Systems,consultants who help entrepreneurs and knowledge professionals improve their productivity and efficiency. They are also co-creators of the Pareto Platform, a turnkey practice management, business development and CRM solution used by thousands of business people throughout North America. Their clients include Fidelity Investments, Merrill Lynch, Franklin Templeton Investments, American Express, and TD Waterhouse.